National Digital Campaigner

Key Responsibilities

Federal Digital Campaigns Strategy (45%)

• Collaborate with the federal team to propose, produce, and execute digital tactics that advance federal campaign goals.
• Write and produce content across web, email, social media, actions, slides, PDFs, and paid media, with an emphasis on website writing social content creation, and materials that support lobby meetings.
• Work closely with the Federal Affairs Director and broader federal team to establish narratives, digital messaging guidelines, and strategies for federal campaigns.
• Actively identify opportunities for Evergreen’s advocate audience to take meaningful action at the federal level
• Own and champion projects throughout the content lifecycle, from strategy through publication, to further federal campaign goals as well as Evergreen’s digital brand and narrative goals.
• Serve as the federal team’s digital project manager, translating campaign priorities into execution across Evergreen’s tools and platforms.
• Represent Evergreen in federal coalitions and build collaborative digital partnerships with partners and allies.

Policy Publishing and Project Management (45%)

• Collaborate with the Senior Policy Director and sectoral policy directors to propose, produce, and execute digital publishing and tactics that advance sectoral goals.
• Project manage the policy team’s publishing calendar with a start-to-finish publishing mindset, owning and championing policy products from idea to publication, especially for web, print, and other materials like slide decks.
• Communicate proactively with policy team authors to set timelines, identify needs for additional digital capacity, and coordinate internal reviews.
• Edit policy products with authors on the policy team, shaping their writing into blogs, web content, and other digital products, incorporating data visualizations, and coordinating designers and other resources.
• Connect the policy team with Evergreen’s digital tools and platforms, translating sectoral priorities into digital execution.
• Proactively identify opportunities to connect sectoral policy projects with ongoing advocacy campaigns, proposing advocacy tactics, including emails, social posts, actions, and paid media, tied to sectoral opportunities.

Cross-Team Collaboration (10%)

• Collaborate across the digital team, including with Digital Campaigners in other workstreams, to ideate and execute high-quality products and to evaluate digital metrics to inform strategy and tactics.
• Balance competing requests from the federal team, the policy team, and the digital team, clearly communicating prioritization decisions to stakeholders.

Ideal Candidate

The ideal candidate will be a digital-first campaigner who is rooted in policy and uses digital as their primary tool for moving federal climate priorities. They are comfortable navigating Congress, committees, and federal agencies, and understand how legislation moves.

They bring an advocacy mindset to the work and are comfortable translating policy into action. They are well-versed in working with policy experts and translating complex ideas into compelling digital products, with an editor’s eye. They bring climate issue experience, ideally in clean power, transportation, or buildings, along with a real interest in the politics of how change gets delivered.

The ideal candidate is a skilled project manager and communicator. They are strategic but tactical, collaborative but decisive, and mission driven but pragmatic, grounded in the urgency of climate action.

Qualifications

• 4-6 years of experience in a digital advocacy, campaign, or publishing setting.
• Experience working with the federal government, including Congress, committees, and the legislative process, as well as an understanding of the White House and federal agencies and departments. Advocacy experience or an advocacy mindset is a strong plus.
• Prior experience working on climate or clean energy issues, ideally in clean power, transportation, or buildings.
• Experience working on policy and with policy experts, especially on federal legislation, and turning policy recommendations and resources like modeling or polling into compelling digital products.
• Experience handling multiple competing priorities and tight deadlines in a fast-moving environment, with the ability to clearly communicate prioritization decisions to stakeholders.
• Experience project-managing strategic digital content creation.
• Ability to advocate for digital strategies across teams, explaining digital best practices to non-digital audiences.
• Strong written and verbal communication skills, with an understanding of audience and the ability to translate the same idea for different audiences, including in rapid response contexts.
• Familiarity with WordPress or a comparable web publishing platform.
• Ability to work collaboratively within a diverse campaign coalition of partners.
• Attention to detail and sound strategic instincts.
• Demonstrated ability to be adaptable, learn new skills and tools, and dive into innovative creative tactics.
• A strong commitment to and enthusiasm for our mission and defeating the climate crisis.

Qualifications

We are looking for a versatile, well-rounded digital campaigner with a broad set of skills and tools. While you may not be an expert at every single platform listed here, we want to hear about all experience you have with any of them!

• Ability to travel to Washington, D.C. regularly
• Experience editing and publishing policy or thought leadership content in a think tank, newsroom, or advocacy setting
• Experience writing emails for a grassroots audience for advocacy and fundraising campaigns
• Experience running campaigns or working with new media influencers 
• Experience tracking and evaluating digital campaign metrics, and using them to build cross-team buy-in for digital strategies
• Any experience optimizing web content for discoverability in AI-generated summaries and LLM search results a plus
• Social media content creation experience (X/Twitter, Bluesky, Threads), LinkedIn, Instagram (including Reels), and TikTok .
• Any experience with video editing, especially for short-form video, a plus
• Any experience with graphic design, including social media and editorial web content, and document layout, a plus
• Prior experience collaborating in a remote work environment

These are some of the tools we use. We will train you on anything you haven’t used before, but would love to know any skills you already bring!

• WordPress
• Engaging Networks
• Buffer
• Canva
• Asana