Northeast/Mid-Atlantic Regional Digital Campaigner

Key Responsibilities

Regional Digital Campaign Strategy 

• Lead the development and execution of integrated digital campaigns in the Northeast/Mid-Atlantic region that advance Evergreen’s state and regional climate priorities.
• Translate regional political, policy, and campaign strategies into compelling digital campaign plans and tactics.
• Work closely with the Northeast/Mid-Atlantic Regional Director to establish narratives, digital messaging guidelines, and strategies for regional campaigns.
• Own digital projects throughout the content lifecycle, from strategy development and production through publication, performance tracking, iteration, and follow-up.
• Serve as a project manager connecting the Northeast/Mid-Atlantic regional team with Evergreen’s digital tools and platforms and translating campaign priorities into digital execution.
• Collaborate across the digital team, including with Digital Campaigners in other workstreams, to ideate and execute high-quality digital products that support regional campaign goals and broader digital brand and narrative goals.
• Track and evaluate digital performance metrics and apply learnings to inform strategy, optimize tactics, and improve campaign effectiveness.

Content Creation & Digital Execution 

• Propose, produce, and execute digital tactics and content across social media, web, email, actions, and paid media in support of Northeast/Mid-Atlantic campaign priorities.
• Draft persuasive emails, calls to action (CTAs), and other digital content aligned with regional priorities and campaign narratives.
• Write and produce social media content for X/Twitter, Bluesky, LinkedIn, Instagram, and other emerging platforms.
• Develop web content, including pillar pages, policy resources, explainers, editorials, and other campaign materials.
• Collaborate across the digital team, including with Digital Campaigners in other workstreams, to ideate and execute on high quality products, and to evaluate digital metrics to inform strategy and tactics.

Coalition Engagement & Relationship Building 

• Represent Evergreen in state and regional coalitions, building reciprocal  relationships with digital and communications professionals across partner  organizations.
• Build collaborative digital partnerships with in-state partners and allies to advance shared campaign priorities.
• Run joint digital actions and coordinated campaigns with coalition partners.
• Invest in long-term relationship-building to deepen Evergreen’s understanding of the advocacy and political landscape in priority states.
• Stay plugged into key players across climate, labor, consumer protection,  transportation, and progressive advocacy ecosystems
• Help bridge digital strategy across key partners and coalitions in close collaboration with the Northeast/Mid-Atlantic regional team.

Regional Integration

• Collaborate closely with the Northeast/Mid-Atlantic regional team to shape regional campaign, narrative, and digital strategy.
• Engage stakeholders beyond the digital and communications departments,  including legislators and advocacy partners
• Serve as a bridge between the regional and digital teams, ensuring regional priorities are effectively translated into digital tactics, content, and products.
• Collaborate across teams to ensure regional digital work supports broader strategic goals and aligns with Evergreen’s digital brand, messaging, and narrative priorities.
• Help shape public-facing strategy that complements inside strategy and  policy development.
• Bring digital expertise into regional campaign planning and identify opportunities where digital tactics can strengthen state and regional advocacy efforts.
• Regularly travel (up to 25%) within priority states for major events, coalition  meetings, relationship-building, etc.

Ideal Candidate

This role is designed for someone who brings strong digital advocacy, organizing, or political campaign experience and an understanding of how to move people, build power, and win policy fights through effective digital campaigns.

The ideal candidate will have hands-on experience writing and deploying emails, running social campaigns, and launching advocacy actions. They will understand how digital tactics support broader campaign strategy, especially in state-level political environments. They will have experience sitting in coalition settings, building trust with partners, and coordinating joint actions. They will bring strong project management discipline and can keep multiple campaigns moving simultaneously. They will be a strong, action-oriented executor who can take work from strategy through implementation, whether that means rolling up their sleeves to execute directly or identifying and coordinating the right internal or external resources to get the work done. They will thrive in fast-paced, politically dynamic environments where strategy may shift quickly. They are strategic but tactical. Collaborative but decisive. Mission driven and grounded in the urgency of climate action.

Experience in Pennsylvania, New York, New Jersey and/or Maryland is a plus. 

Qualifications

• 3-5 years of experience leveraging digital advocacy and organizing tools for an advocacy organization or political campaign, with a demonstrated track record of using such tools to  effectively influence decision-makers and other targets (experience with state-level campaigns preferred)
• Experience project-managing strategic digital content creation
• Ability to advocate for digital strategies across teams, clearly explaining digital best practices to non-digital audiences
• Strong written and verbal communication skills, with an ability to write for different audiences, including in rapid response contexts
• Demonstrated ability to work collaboratively within a diverse campaign coalition of partners
• Attention to detail and strong strategic instincts, even in a fast-moving environment and under tight deadlines
• Demonstrated ability to be adaptable, learn new skills and tools, and dive into innovative creative tactics
• A strong commitment to and enthusiasm for our mission and defeating the climate crisis
• Ability to regularly travel within the region (up to 25% of time) to meet with partners
• Must reside in the region, with a strong preference for Pennsylvania, New Jersey, New York, or Maryland

Preferred

We are looking for a versatile, well-rounded digital campaigner with a broad set of skills and tools. While you may not be an expert at every single platform listed here, we want to hear about all experience you have with any of them!

• Social media content creation experience (X/Twitter, Bluesky, Threads), LinkedIn, Instagram (including Reels), and TikTok
• Experience writing and designing copy and other content for the web including working with subject matter experts
• Experience writing emails for a grassroots audience for advocacy and fundraising campaigns
• Experience running campaigns or working with new media influencers 
• Experience tracking and evaluating digital campaign metrics, and using them to build cross-team buy-in for digital strategies
• Any experience optimizing web content for discoverability in AI-generated summaries and LLM search results a plus
• Any experience with video editing, especially for short-form video, a plus
• Any experience with graphic design, including social media and editorial web content, and document layout, a plus
• Prior experience collaborating in a remote work environment

These are some of the tools we use. We will train you on anything you haven’t used before, but would love to know any skills you already bring!

• WordPress
• Engaging Networks
• Buffer
• Canva
• Asana